Where Is Wet N Wild Makeup Manufactured

On May 20th, 2019 news leaked out that Wet Northward Wild has been selling in Cathay for some time. A cruelty-free consumer had seen a Wet North Wild brandish within of a Watson'southward located in Shanghai, the largest drugstore in China with over 3,000 locations. Yous can read more than about that here. This caused a lot of confusion because cruelty-free consumers have been using Moisture N Wild products for so long, thinking they are a trusted brand. However, that may non be the case after all.

It has been confirmed that Wet N Wild does in fact sell in People's republic of china, and they have been since August 2017.

The following statements on unlike Chinese outlets confirm that Wet N Wild entered the Chinese market in 2017. Each statement has been roughly translated to English language.

Source: Chinese Style Channel

Dated 9/xi/2018: "Since wet north wild entered the Chinese market place in 2017, we have captured a big number of loyal users in just over a year with high-quality products and close to the people's prices. We have accumulated more 10 1000000 consumers and are deeply loved by consumers. . In the future, wet n wild will embrace more 3,000 stores in China, allowing more Chinese consumers to discover and enjoy the wild charm of wet n wild colors."

Source: Chinese news outlet

Dated 9/16/2018: "American makeup brand moisture n wild officially entered Watsons from August 23, and the full range of products are on auction."

Source: Consumer in China on a social media aqueduct

Dated 1/26 (year unknown): "Watsons has introduced a number of popular brands abroad, such as mistine, moisture due north wild, and more secure than looking for a purchase on the Cyberspace!"

How did this happen? Go along reading to learn more about Moisture N Wild'due south timeline of entering the Chinese market.

Wet N Wild removed from Leaping Bunny certified database and added to PETA's in 2016.

In 2015, Wet Northward Wild (listed equally Markwins, the parent company) became Leaping Bunny certified cruelty-gratis. To be Leaping Bunny certified, a brand must bide by the following:

They do not test on animals during whatever part of production

They do not order materials from whatsoever third party vendor who tests on animals

They do not have third parties test their products on animals on their behalf

They do not sell their products in countries that crave animate being testing (i.eastward. mainland China)

I reached out to Leaping Bunny almost why Markwins is no longer on their listing. They confirmed to me that in 2016, Markwins did not recommit to their cruelty-free standards, and then they were removed from Leaping Bunny's list. And then in 2017, Wet N Wild was showtime being sold in Cathay.

Besides in 2016, I'thou bold after not recommitting with Leaping Bunny, Wet North Wild became PETA certified cruelty-costless. To be PETA certified, a brand must abide by the following:

The brand must pledge not to test on animals anywhere in production. The brand'due south ingredient suppliers must pledge to the same argument.

Wet N Wild remains PETA certified to this day, and has this statement on their website:

No where in this statement does information technology mention whether or not they sell in countries where animal testing is required by law.

Wet N Wild products have always been fabricated in China, which does not crave brute testing. Simply if they are sold in Red china, they cannot exist certified as a cruelty-free make past the Leaping Bunny standard.

PETA is known for certifying brands that are fabricated and sold in Cathay , because PETA believes that brands have a manner effectually animal testing if the products are made in People's republic of china (Dove and Herbal Essences for example). However, this is not the example, and any make sold in People's republic of china, regardless of place of manufacture, is all the same field of study to post-market fauna testing. You tin can read more on China's animal testing laws here.

This explains why Markwins went from beingness Leaping Bunny certified (the gold standard) to PETA certified, considering PETA allows them to sell in China if their products are made in Prc.

Does Moisture North Wild sell in China?

The answer is yes. Moisture N Wild does sell in China, equally spotted by a cruelty-free consumer, written in multiple Chinese news outlets stating that Wet North Wild is now sold in Watson'southward stores since Baronial 2017, and Moisture N Wild (nether Markwins) lost its Leaping Bunny certification in 2016, before the expansion into Prc. This is non something that I take lightly and I would not release this if information technology weren't true. Simply information technology has been confirmed that they practise indeed sell their products in stores in Red china.

Moisture Due north Wild has nonetheless to release a statement regarding the news outbreak, so I reached out to Watsons, the drugstore chain in China where Wet N Wild is allegedly being sold. They immediately admitted that Moisture N Wild is available in multiple Watsons stores in Shanghai. Run into their response below:

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viii:00PM UPDATE: Moisture Due north Wild only released a statement saying that they are voluntarily and completely aware of selling in China.

I was hoping that this wasn't going to be some other Dove or Herbal Essences incident but unfortunately it is. Since the law changed in Red china in 2014, brands believe that because their products are made in China, that if they're sold in Prc, they can bypass any fauna testing. Unfortunately that is not true. All brands, regardless of where they are manufactured, are bailiwick to post marketplace animal testing. There is currently no fashion to sell in stores in China and be cruelty-free.

Wet Due north Wild is not cruelty-complimentary. What now?

It is devastating for the cruelty-gratis community to learn that one of the about popular, affordable, and quality drugstore brands is not cruelty-complimentary, but information technology is not the end of the globe.There are several drugstore makeup brands that deserve our support and can offer an alternative. I have listed them below. Each make also has several vegan options.

Milani
Pacifica Beauty – 100% Vegan
Makeup Revolution
due east.l.f – 100% Vegan
Blossom Beauty
Essence Cosmetics
Colourpop
ORLY
Pixi By Petra

Click here for the DUPES to

the pinnacle 10 Wet N Wild products!

I likewise accept a full list of cruelty-complimentary drugstore brands that may help you find an alternative. If yous are in need of a specific production culling, permit me know via Facebook, Instagram or comment below and I will be happy to help. I promise in fourth dimension Wet N Wild will realize that selling in Mainland china, while profitable in that market, volition not be worth it to lose their cruelty-free status.

Be certain to follow usa on Facebook, Instagram and Pinterest also us subscribe to our newsletter for the latest cruelty-free beauty updates.

XO, Stephanie

P.S. Despite this setback in the cruelty-free motility, do not let this discourage you lot. Nosotros are still making a lot of progress to end fauna testing. Many organizations are working with Chinese authorities to approve alternative testing methods. In 2014, China positively changed their regulations. In 2019, Mainland china positively changed their regulations. Illinois is working on banning the sale of beast-tested cosmetics by 2020, just like California and Nevada. Commonwealth of australia and Canada banned creature testing in the entire country, like all of Europe. We are making progress.Keep fighting the good fight. If brands want to sell in China, let them and don't support them. Hopefully one 24-hour interval they won't have a choice but to be cruelty-free because it will be banned worldwide.

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